AdWords Quality Score

For those of you interested in how google likes to fuck around with everything and make changes that keep us on our toes, traffick.com has posted a very nice invertview with Nick Fox, Senior Product Manager for Ads Quality at Google. "Google is running a test now -- we haven't formally announced it yet, but I guess I'm going to tell you now -- showing in the front end, quality score information to the advertiser." This makes me wonder if they are going to release this to the public broken, sine we all know that they like to distribute broken tools. Overall the quick invertivew will get you thinking and worth a read.